The smell of freshly roasted coffee beans and a strong cup of coffee are the business card of The Rise. Locals, with their own coffee bar and roastery, provide The Rise with high quality, tasteful and beautifully blended coffee. Owners Shenol and Rachel Pishori talk about how it feels being the engine room of The Rise.
The coffee adventure of Shenol and Rachel Pishori started in 2013 when they opened their own coffee shop in Tilburg: Locals. Soon the pair thought it was time for an extra challenge. “A half year later we added a roastery to our coffee bar, in which Shenol roasted the coffee himself. Eventually local businesses started wanting to use our coffee in their stores. We thought it wise to separate the roastery from the bar. The room was too small and the machine too noisy; we simply couldn’t combine it anymore. That’s why in 2018 we settled in the Spoorzone with a 6kg roaster. Now we are in The Rise as well. Together with our10 kg roaster and Peggy, the face of locals in The Rise and Tilburg’s firstfemale coffee roaster.”
From city to office
At first Shenol doubted whether opening a venture in The Rise was the right thing to do. However, after hearing the progressive plans for the building he was convinced. “It’s a whole other world then the one which we were used to. Thus, I doubted if The Rise would match the persona of Locals. This was until I saw the building scheme, which I liked very much. Even more so with the durability aspect, the cooperation with Prins Heerlijk and the design. This is exactly the way in which we want to take Locals. Modern, but with a distinct ‘authentic feeling’. The craft should never be lost.”
The engine room
A strong cup of coffee is a good way to survive the working day. Shenol and Peggy notice this too. “In our coffee bar in the city we use less strong coffee then we do here. In The Rise we roast our beans a little darker, as such they have a stronger taste.” These kind of coffee beans can be found on every floor of TheRise. “The coffee machines which can be found on each floor make the coffee a little different then we do. Said machines are less powerful than a real espresso machine, as such the taste of the coffee is a bit less. The thought behind such a machine is that it must be fast and efficient. At the ground floor we like to take things a bit slower and really take our time to make a good, strong cup of coffee”, Rachel tells.
Besides roasting and supplying coffee, Locals offers the youngsters of Prins Heerlijk a place to learn. Rachel tells: “When a conference room is rented, Prins Heerlijk takes the coffee orders and the youngsters then come and collect the coffee from us. We also teach them how to serve the coffee.” Shenol adds: “Actually it is somewhat of a learning journey. In exchange for their help in serving, we teach them how to roast coffee, maintain the machines on the floors and make cups of coffee. In the near future the youngsters of Prins Heerlijk are going to start help us pack the coffee beans for transport as well.”
Locals was the very first tenant of The Rise and they really view the building as a great place to receive guests. Rachel: “We like it very much here. Everyone who walks through the front doors for the first time says ‘wow’. The whole setting is perfect. For this reason, when we have a business meeting, we choose tohost these meetings at The Rise. Everyone is really impressed when they see the building. Locals at The Rise has really become our business card.”
The two owners of Locals see the future in a bright way and hope that more and more people will find their way to the coffee shop at The Rise. “We are really ambitious, and we believe that The Rise is just the right building for us and our plans. Also it is a great place to start the expansion of our coffee adventure. And remember: when you are in the area, don’t forget to stop by for a cup of coffee!”